To be considered a Digital Pioneer, the mere existence of digital infrastructures is not enough. A Digital Pioneer must be recognized in terms of its reputation as innovative, digital, economically profitable, and also as a good employer. Because digitization requires competent employees. And these employees prefer good employers. Against this backdrop, the study by the F.A.Z. Institute (by Frankfurter Allgemeine Zeitung, “Frankfurt General Newspaper“) – accompanied by the IMWF Institute for Management and Economic Research – examines more than 5,000 companies in digital industries using a combination of social listening and online employer ratings, and thus identifies Germany’s Digital Pioneers 2022.
